So when I read in the most recent issue of Altus magazine about how cool monoskiing is I have to admit that I had my doubts. I mean, when you combine the worst qualities of skiing and snowboarding and add a touch of snowlerblading style you end up with monoskiing, right?
Well thanks to alert reader, The Dawg, who forwarded the link to the video below, I have doubts no more. Dreaming in Mono is a brilliant web series directed by Jens Jonsson (King of Ping Pong) and produced by McDonald’s in, I must admit, a surprisingly creative attempt to sell more burgers. And while I’m wondering about the success they’re having towards that end, I have to say that making this hidden gem has given me a lot more appreciation for their marketing acumen than Ronald McDonald ever did.